Request for Proposal (RFP): Website Redesign for Kentucky FFA

Issued By:

Kentucky FFA Foundation Date Issued: 7/15/25 Proposal Deadline: 9/22/25

1. Introduction

Kentucky FFA is a youth organization dedicated to growing leaders, building communities, and strengthening agriculture by supporting Agricultural Education and FFA across the Commonwealth. We are seeking a qualified web design and development agency to create a modern, user-friendly website that effectively tells our story, showcases our impact, and facilitates connections with students, educators, alumni, donors, and partners.

This website project is part of a broader initiative to elevate the visibility of Kentucky FFA and ensure that our digital presence reflects the energy, professionalism, and mission-driven nature of our work.

2. Project Overview

The new website should serve as a central hub for all things Kentucky FFA, including our Association, Foundation, Leadership Training Center and Alumni. This means it should include a framework for donor engagement, scholarship and grant information, event promotion, alumni updates, educator support, and general communication. The site must

reflect Target

our brand identity and values: leadership, growth, education, and community.

Audiences:

●  Current and prospective donors and sponsors

●  Kentucky FFA members (middle/high school students)

●  Agricultural educators and advisors

●  Alumni and supporters

●  Media and policymakers

●  General public interested in youth development and agriculture

Key Functionalities:

●  Visually engaging, mobile-friendly design

●  Easy-to-update CMS (no technical background required)

●  Integrated donation platform with recurring giving options - our donor platform is Donor Perfect and should integrate

●  Clear calls to action (donate, sign up, contact, apply)

●  Events calendar and online registration capabilities

●  News/blog section with tagging and archiving

●  Password protected resource hub for educators, students, and alumni

●  Embedded video and multimedia support

●  ADA accessibility and fast loading speed

3. Current Website

Our current website (www.kyffa.org) has served us for several years but no longer meets the expectations of modern users.

Strengths:

●  Recognizable brand and loyal audience

●  Core content is in place

Weaknesses:

●  Outdated design and navigation

●  Difficult to update and maintain

●  Not fully mobile-optimized

●  Lacks user engagement features

●  Content is text-heavy with limited visuals or interactivity

Areas for Improvement:

●  Streamlined, intuitive navigation

●  More storytelling and impact visuals

●  Better donor and sponsor engagement features

●  Stronger calls to action

●  Improved SEO and analytics tracking

4. Goals and Objectives Business Goals:

●  Increase online donations and sponsorships

●  Build brand credibility and reach new supporters

●  Strengthen educator and student engagement

●  Highlight the impact of our work across Kentucky

User Goals:

●  Easily find scholarships, grants, events, and program info

●  Learn how to get involved or give

●  Stay updated on news and achievements

●  Quickly connect with the right person or resource

5. Design and Functionality Requirements

●  Clean, modern design aligned with Kentucky FFA’s brand (blue/gold)

●  CMS preference: WordPress or other user-friendly platform

●  Fully responsive across desktop, tablet, and mobile

●  Social media integration and feeds

●  Contact forms and newsletter signup

●  Secure online donation capabilities

●  Visual storytelling through photo galleries and videos

●  Searchable database or directory

●  Integration with platforms like Donor Perfect, Constant Contact, Stelter Planned Giving

6. Content Requirements
We anticipate the website will include:

●  Approximately 15–20 pages

●  Resource downloads (PDFs, guides)

●  Blog/news area updated monthly

●  Photo and video galleries

●  Forms for contact, event RSVP, scholarship submissions

We will provide most of the content, but may need assistance with:

●  Organization,  Copy editing for clarity and tone

●  Image selection, compression, and placement

●  SEO-optimized headlines and descriptions

7. Technical Requirements

●  Hosting recommendation or support (may stay with current provider or migrate)

●  CMS training for Kentucky FFA Foundation staff

●  SEO setup and metadata structure

●  SSL certificate and secure hosting

●  Analytics dashboard setup and tracking integrations

●  Compatibility with screen readers and ADA compliance

●  Clean, well-documented code with minimal plugin dependence

8. Project Timeline Proposed Timeline:

●  RFP distributed: July, 2025

●  Proposal deadline: September, 2025

●  Vendor selected: November, 2025

●  Project kickoff: December, 2025

●  Target launch date: May, 2026

9. Evaluation Criteria
Proposals will be evaluated based on:

●  Experience with nonprofit and/or education-focused websites

●  Understanding of the Kentucky FFA brand and mission

●  Clarity, creativity, and feasibility of proposed solution

●  Timeline and project management plan

●  Post-launch support options

●  Cost and overall value

Shortlisted agencies may be asked to participate in a virtual Q&A session.

10. Agency Qualifications
We are seeking an agency or team that:

●  Has at least 3–5 years of experience in nonprofit or education web design

●  Demonstrates strong UX/UI design skills

●  Has experience integrating donation tools and CRMs

●  Can provide training and support post-launch

●  Communicates clearly and responds quickly

●  Can work within a limited budget without sacrificing quality

11. Submission & Contact Information

Submit proposals and questions to: Sheldon McKinney
Executive Director
Kentucky FFA Foundation

sheldon.mckinney@kyffa.org [606-782-4620]

We welcome your proposal and look forward to working with a creative, strategic partner to bring this vision to life.